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Fashion
power for fantasies

White Label Spring / Summer 2022


Fashion
power for fantasies

Fashion gives us the power to unleash our fantasies 


and turn simple, everyday things into something special. During the pandemic, it has been especially important for us to present everyday comfy pieces as well as special statement pieces for the time after the lockdowns in our F/S 2022 collection, which has 3 color themes.

Light neutral tones such as greige, off-white and pastels such as bleu, delicate viola and mint follow the play of color in the boundless morning sky in the INFINITY color theme, accentuated byhighlights in acidic citrus yellow. This theme is dominated by lightness and pureness. 

With its expressive color scheme, the VITALITY color theme reflects the vibrancy of nature in bloom. Floral colors like intense tiger lily, bright poppy red and rich viola, complemented with bold leafy green, are soothed by a neutral clay tone. The focus is on joie de vivre and decoration. 

Inspired by the intensity of warm southern light, the INTENSITY color theme moves in warm natural tones such as sand and Havana brown, accompanied by various shades of indigo, and accented by burnt orange. Natural materials and ethno set the tone here. 

 Indoor

The indoor collection has casual kimono shapes and magic coats for special appearances – printed, embroidered and decorated with ribbons – alongside modern fastenerless comfy and knitted shapes with a feel-good factor.

Chanel overshirts + jackets, box shapes, blazer vests as well as hoodies, cardigans and coats in fully-fashioned knits are new and trendy.
A travelwear capsule as well as numerous jersey blazers combine formality with home-office comfort.
Comfortable dresses such as cascade and shirtdress shapes, tunic dresses, babydoll dresses and slip dresses in flowing cupro jersey complete the indoor collection alongside relaxed sheath shapes.
The new prestigious, casual and sustainable, premium capsule WHITE 22 made from high-quality Italian grades is at the top.

In the indoor as well as in the country house segment, natural materials such as linen and cotton dominate – pure or as blends with tencel or viscose. Neutral, fine searsucker stripes, concise linen delavé stripes, micro-designs and macro-glenchecks in jersey, faux plains with fine structure and chunky summer chanel-woven fabrics are used next to graphic floral and foliage prints.
Embroidery, ribbons, borders, tassels and fringes are used as decoration.

Sportswear
the
Influencer

Sportswear continues 


to be the influencer in the new outdoor collection

The IT pieces of the season include windbreakers, raincoats, steppers as well as hoodies + co, which in combination with new dresses , skirts + pants mutate into a hip outfit + that’s socially acceptable.
Aspects such as recycling + sustainability were considered when developing the collection.
The color palette ranges from delicate neutrals to pastels and expressive tones. Qualities such as shapes, metallic look, lightly quilted nylons, scuba, ripstop, cotton, softshell, WR coatings + vegan faux nappa leather set new trends + create new looks with the use of jersey inserts, new quilting, sporty details, contrast zippers, etc.
The focus this season is on vests in different lengths + finishes, cozy parkas + shirt jackets.
Capes, light quilted jackets, two-in-one shapes, short + long windbreakers, slip-on and caban coat types and box jackets complete the range.

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