„La dolce
vita“

For our White Label Summer Collection 2025, we were inspired by the carefree, Italian flair of the Amalfi Coast, reflected in the fresh color choices and summery prints. The collection offers a range of sporty-elegant styles, from classic pant suits with a new look, sporty outdoor jackets with fashionable details, feminine blouses and dresses in colorful prints, to casual, draping coats made from airy fabrics. Combined with our unique fit and thoughtful, innovative features, each piece impresses with outstanding value for money.

The necessary radiance is provided by clear, summery trend colors. We feature a fresh pink called Candy, a lime green, a bright azure blue, and of course, a sunny citrus yellow. Elegant natural tones on linen or cotton fabrics gently balance the color selection, while white and navy complete our main color palette.

One of the print highlights is undoubtedly the summery lemon theme print, which shines on quilted jackets as well as blouses and dresses! Colorful paisley prints exude lightness on silky fabrics as blazers, blouses, or dresses. The patched scarf print combines our theme colors and showcases blousons, pants, and dresses in flowing viscose. The feminine zigzag print impresses in a casual pajama outfit made of silky viscose on blouses and palazzo pants, but also as a casual dress. Maritime stripe designs complement the print selection on blouses, dresses, sporty outdoor jackets, and as fine seersucker on a blazer.

Great importance was placed, as always, on high-quality features: for example, with color-contrasting trims, interior contrasts, and at the edges. Details such as real hand stitching, printed linings, decorative piping and bands, open or fringed finishes enhance the pieces visually.

We are once again strongly focusing on our core competency, the blazer. However, by expanding our range for the first time with blouses and skirts, entirely new combination possibilities arise to modernly stage our blazer forms! For example, the fresh prints give the blazer a completely new effect. Solid color blazers, worn as a pant suit with a matching vest, impress with the new color scheme and as a casual double-breasted version in flowing fabrics.

Soft bouclé jackets in different lengths and with new silhouettes are indispensable as combination partners for the summer! Especially in our vibrant solid colors, they complete any look, whether short and boxy with Marlene jeans or as a longer coat dress. A fashionable specialty is definitely our style in multicolor, patched with a sporty quilted insert at the back! But one of our favorite items will definitely be the striped short jacket, which transfers the holiday feeling into everyday life.

Blousons remain a trend topic for us, which we have strengthened. For all variants, softly flowing fabrics are a must. They surprise with a voluminous sleeve solution or new fabrics such as jacquards or bouclés and are the perfect fashionable companion for balmy summer evenings.

The boxier indoor styles score with clear cuts in soft cotton blends. Here, we rely on proven shapes in new colors, but also on exciting textures and wash effects.

Our traditional jackets are sovereign companions for any occasion and complete numerous outfits of the traditional, classic customer as all-rounders. Here, we focus on new, beautiful color combinations such as natural with cassis, blue with lime, or citrus yellow with green, equipped with color-coordinated printed linings. Especially in this product group, our love for detail becomes clear through the play with contrasting details, quilting, and print accents.

Through soft jacquard qualities, our figure-hugging classic is newly interpreted! Thus, it becomes a fashionable eye-catcher in trendy leo print. In denim paisley design, it becomes an everyday hero, and in jungle or floral print, it skillfully upgrades simpler traditional outfits.

The summer classic linen must, of course, not be missing. Short and boxy in solid colors, with floral applications or embroidered as a jacket or coat, it completes the range.

bestseller
quality

In the outdoor area, we are using our metallized bestseller quality for modern shapes and silhouettes with innovative details from sportswear. For example, parka types in noble wet-touch or shape-memory quality complete the range in different lengths. Exciting quilted inserts give styles from the proven scuba fabric a fashionable upgrade. The trench trend is not only newly interpreted in oversized, wide shapes but also in jacket length from soft, washed cotton as the new blazer replacement. In a draping, long variant from airy two-tone quality, it invites you to stroll, not only along the promenade.

Indispensable for the coming season: rain jackets made from silky matte fabric in pastel colors with neon accents. Welded and with sporty quilted vest inserts, they are the perfect companions for windy North Sea vacations.

a summer must-have

Our dress styles impress with new form diversity. The range in the solid color area extends from well-groomed cotton satins to light poplin, as well as cotton with a noble papertouch to linen qualities, solid or embroidered, adorned with decorative bands, or casually interpreted. We focus on favorably cut shirt dresses in solid colors or with prints in the skirt part, but also on figure-flattering, relaxed forms. As a summer must-have, we naturally see our embroidered dresses, offered with tonal, partial adornment, or fashionable contrast embroidery.