White Label Spring / Summer 2024


The new White Label by Rofa S/S 2024 collection sets positive signals

with vibrant, fresh radiant pastels that evoke an effortless summer feeling. Bright peppermint, gentle watermelon, clear lilac, and soft pink define the summer color statement. These are complemented by subtle, powdery tones such as blush and bleu. Elegant, mineral neutrals like sand, stone, and off-white create a cool contrast. Basic colors like navy and black add depth and round off the color range.

Indoor Short boxy jackets, lightweight blousons, and casual drawstring shapes showcase the fashionable highlights of the indoor collection, and are perfect partners for trendy summer looks combined with dresses, skirts, or pants. Individual statement looks include blousons - feminine and occasion-appropriate in popular crochet look, or casual made from lightweight, crinkled viscose mix and in all-over viscose print - complemented with a knee-skimming swinging skirt. Still in vogue and absolutely cool are cropped boxy jackets made from ethnic or floral jacquards, coarse woven checks or houndstooth in a Chanel look, in fine uni summer tweed with bouclé texture, as well as in a garment dyed jeans-jacket style made from cotton satin. Drawstring shapes make their comeback: as a garment dyed long blazer with safari details or as a collarless wide kimono shape in lightweight crinkle fabric.

Blazer shapes score both with perfect tailoring and casualness, but above all through comfort and fit. The variety of shapes ranges from single-button blazers with elongated lapels and lower-set flaps in current 70's lengths, to sporty two-button variants with patch pockets in 60's lengths, to double-breasted versions with narrow linkage. Fashionable frock coats in 80's lengths complete the range.

The qualities range from solids over stripes in woven fabric, to numerous jerseys in solid colors, also with textured surfaces, two-tone, or patterned in houndstooth or herringbone. Jacquards and Chanels round off the range. Pantsuits remain indispensable for monochrome looks but are also offered as separate items. In a casually loose silhouette: the oversized long blazer with wide-cut pants either in a cool wool look in pastels or in flowing, crepe-like rayon viscose mix in clear, intense colors. Sporty and everyday suitable: fitted blazers with cropped, slightly flared pants made of compact cotton-stretch material in strong colors or from cotton satin in garment-dyed with marbled pastel surface.

Complete looks ensure a special appearance: complete sets consisting of a dress and a frock coat or a dress jacket either in light tropical melange in cool wool look, in fine uni summer tweed with bouclé structure, or in multicolor Missoni-Chanel with fancy yarns. New embroideries with placed floral tendrils, or tone-on-tone all-over paisley embroidery on pure linen round off the occasion program as a blazer, stand-up collar jacket, frock coat, and dress. Fringes and ribbons are used as decoration.

The country house segment surprises in addition to the basics with new qualities: tone-on-tone jacquard with relief effect and super soft seersucker in mini houndstooth design, partially patched with suede imitation or lovingly decorated with piping and ribbons in a new soft color scheme for noble, city-suitable jackets and frock coats. The range is complemented by a floral print on pure linen with contrasting lining. Natural materials like linen and cotton - pure or as blends with viscose continue to dominate in the country house segment.


Outdoor Feather-light summer quilted pieces in current colors, filled with fake down or crafted as sandwich quilting, present themselves as sporty with contrasting zippers and hood details, either as a vest or blouson type in mixed quilting. New basket and diamond quilting patterns lend this theme a special touch.
In contrast, the Chanel type looks feminine and suitable for occasions with its narrow horizontal quilting and subtle, incorporated decorative ribbon. Perfect to wear over dresses, sporty and elegant at the same time, are the short box jackets in fine-threaded shapewear. Long parkas, anorak types, and blazer coats complete the range.
The Scuba fabric as a cotton mix continues to offer a cozy feeling. Lightweight shapes, long and short, with quilting details, patched or as a "Two in One", have a feel-good character!
Trenches, parkas, and short jackets made from cotton gabardine in taupe and beige colors get a special note through the use of contrasting zippers and edgings, ribbons, and striped linings. A short trench jacket in a new paper touch fabric with a new look and feel offers an alternative to the classic cotton mix.
Flowing satin impresses with its matte-shiny effects and gives parkas or blousons a feminine statement through gathering details.
It-piece of the season: the blouson! It appears classic with knit cuffs on the sleeves and collar, and slightly dropped shoulders in delicate smoky blue or sand. A new bonded soft-touch quality with a sanded surface in sand and black gives the oversized trench and short trench jacket a new look.


Dresses and Skirts Lightly flared, swinging shapes, in H, A, or X silhouette, define the new dress collection.
Puristic shirt dresses, sporty shirt blouse types, long and short, wrap dresses, and tunic shapes line up. Exciting, in fresh coloring, the new prints on natural fibers like flowing-soft viscose or soft cotton make their appearance.
Trendy: prints with mega-large flowers, leaf or palm motifs, leos, chains, and minimal designs, partially patched or processed purely, set new impulses. Ethnic print themes, as well as prints from the field of graphics, are strongly in focus; abstract yet clear, graphic or organic motifs appear in a reduced black-and-white color scheme. Highlight: panel and scarf prints for dresses, blazers, and palazzo pants. New basics: dresses in fresh shirt stripes, long and short, or wide and narrow. The range in the solid color area extends from neat cotton satin over lightweight poplin and cotton with sporty paper touch to linen qualities, solid or embroidered, adorned with decorative bands, or interpreted sportily.
Still indispensable:
dresses with cotton eyelet embroidery, tone on tone embroidered, or in a new look with bold contrast embroidery color, impress with new variety of shapes. As a new product group, a jeans skirt type in paper touch fabric, as well as diagonally cut midi skirts in solid and print as combination partners, complement the new White Label collection for Spring/Summer '24.


Ralf Kuhn Modevertrieb GmbH

Berlin, Brandenburg, Mecklenburg Vorpommern, Sachsen, Sachsen-Anhalt, Thüringen

Showroom Berlin
House of Brands Berlin | 1.OG | Raum 1.1
Rathenower Str. 11
10559 Berlin

Showroom Schkeuditz
MMC | Haus B | Raum 343
Münchener Ring 2
04435 Schkeuditz

T   0049 - 60 22 - 654 646

M   0049 - 171 807 67 14 Ralf Kuhn 
      0049 - 151 235 476 38 Julia Klein 
      0049 - 175 643 50 64 Hannah Kuhn




Frank Wienken
Halle 30 1.04
Derendorfer Allee 12
D-40476 Düsseldorf
T    0049 - 211 - 43 49 45
M   0049 - 170 298 11 49



Modeagentur Dagmar & Michael Overmeyer

Rheinland-Pfalz, Saarland, Hessen

HdM Turm 7. Etage
Kölner Straße 1
D-65760 Eschborn
T    0049 - 6196 - 48 817
M   0049 - 172 - 61 02 990


Axel Düver Modeagentur

Hamburg, Niedersachsen, Schleswig-Holstein, Bremen

Modecentrum Hamburg
Haus M9 Raum 191
Modering 9
D-22457 Hamburg
T    0049 - 40 - 55 00 43 11
M   0049 - 173 - 60 70 016


Modeagentur Gerda Kannapee


MTC-Haus 3
Showroom 016
Taunusstraße 45
D-80807 München
T    0049 - 89 - 35 66 38 41
M   0049 - 171 - 30 19 144


Modeagentur Hans Maier


Euro Fashion Center
4. OG Raum 436
Mahdentalstraße 100-102
D-71065 Sindelfingen
T    0049 - 7031 - 79 25 92
M   0049 - 170 - 21 06 936




Oberes Tor 4
D-97956 Werbach
T   0049 - 93 41 - 807 - 0
F   0049 - 93 41 - 807 - 150


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